Strategic Fit Analysis of Starbucks The United States Segment Assignment

Strategic Fit Analysis of Starbucks The United States Segment - Assignment Example Our global business delivered the highest levels of service to our customers, a truly rewarding experience to our partners (employees), and a record-level performance to shareholders.† (Schultz, 2011). The Starbucks business strategy seeks to address sustainability, maintainability, and growth issues through effective management of available resources while assessing risks, opportunities and threats to ensure a sustainable growth while keeping the company’s value plan intact. The ultimate objective of business strategy is not only to earn good profits but also to win the customer satisfaction and confidence of shareholders and workforce. The Company’s Proxy statement for the year 2012 outlines some of these strategic guidelines in these words, â€Å"The involvement of the board of directors in reviewing Starbucks business strategy is an integral aspect of the board’s assessment of management’s tolerance for risk and also its determination of what co nstitutes an appropriate level of risk for the Company.† (Proxy, 2012). The purpose of the report is to establish a best strategic fit of Starbucks to further strengthen its position and share in the US coffee market. Before finding a best strategic fit for a growing company like Starbucks, it is imperative to explore various internal strengths and weaknesses of company as well as external opportunities and threats that it may face in the regional competitive market. Starbucks has a strategic insight into the growing market of coffee in United States. Ganes-Chase (2012) has explained the reasons towards changing coffee consumption trends for US in a more meaningful manner â€Å"Cof ­fee has had con ­sid ­er ­able pos ­i ­tive media cov ­er ­age about stud ­ies find ­ing drink ­ing cof ­fee to be good for your... The purpose of the report is to establish a best strategic fit of Starbucks to further strengthen its position and share in the US coffee market. Before finding a best strategic fit for a growing company like Starbucks, it is imperative to explore various internal strengths and weaknesses of company as well as external opportunities and threats that it may face in the regional competitive market. Starbucks has a strategic insight into the growing market of coffee in United States. This discussion declares that businesses are not operated in isolation they effects and got effected by Macro and Micro economic factors and forces. A successful business needs to identify the best strategic fit for its products while handling these factors and forces for the sustainability and growth of the business. Starbucks requires a carefully designed strategy to overcome various forces that may have an adverse impact on the business while cashing on the opportunities. The forth coming sections will outline various threats and opportunities posed by the multifaceted macro and micro forces. PESTEL Analysis is an effective macro-environment analytical tool. It may include the investigation of several factors that may effect the business operation of Starbucks in US to help in the decision making process of the business. This analysis will focus economic, political, legal and technological factors.